| By PCD Congress |
| Monday, 21 June 2010 |
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The 7th edition of PCD (Perfumes, |
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Cosmetics & Design) will be held on Tuesday 8th and Wednesday 9th February 2011 at the Cité des Sciences et de l’Industrie, in Paris. Over 1,400 participants from some thirty countries representing Brand packaging experts and their main packaging suppliers are expected to attend (80 exhibitors).
This edition will open with an Innovation Workshop organized in conjunction with the leading cosmetics groups on Tuesday 8th February, 2011. Alain Béthune and Charles Duclaux, L'OREAL, will |
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present the goals of the morning's work. In the afternoon, Michel Dupuis and Pascale Marciniak-Davoult, Chanel, will chair the session on perfume packaging. The main innovations in terms of sustainable development will be addressed by leading suppliers in the field.
On Wednesday, 9th February, 2011, Hervé Bouix, The Estée Lauder Inc., will chair the session on the state-of-the-art of make-up packaging.
This session will be followed by lunch with the participants, exhibitors and speakers. Every year, PCD attendees underscore the easy access, extremely friendly organization, quality of the contacts and exchanges to boost innovation |
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in addition to the « networking ». Michel Fontaine, President of the National Packaging Council (CNE) and the CFA (French Aerosols Committee) emphasizes that « PCD is a facilitator that will make innovation easier ».
After lunch and to close this second day, the PCD Awards ceremony will feature technical presentations from the packaging experts of Award-winning brands.
To be entered for the PCD Awards, products placed on the European market in 2010 should be sent by Friday, 5th November, 2010, with a fact sheet explaining the innovations.
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